University Wordmark

The University of the Pacific logo is a customized wordmark.

The University of the Pacific wordmark is made up of two typographic components which are stacked to create a visually rectangular shape.

To reproduce the Pacific Wordmark, the approved artwork provided by the Identity Program must be used.

Download University seal and wordmarks

Primary Wordmark: Positive Reproduction

For most applications, the primary wordmark should be used in the color variations shown below.

The two-color primary wordmark is Pacific’s predominant mark and should be used for almost all applications.

A two-color black and Pacific Orange version has been included for color restricted usage only.

The one-color, black & white version should be used in one-color situations only (newsprint, etc.), and an alternate one-color version in Pacific Orange has been created for limited situations where black is not an option.

A line art (all black) wordmark should only be used for all black media, such as a fax transmittal cover sheet.

The Pacific wordmark is a piece of artwork—not a font. It should never be hand-typeset. The wordmark should not be inserted in copy. When the institution's name appears in copy, it should be spelled out as "University of the Pacific," or "Pacific" on second mention. Do not use "University of Pacific," or "UOP." The university no longer should be referred to as "UOP."

Primary Wordmark: 2-Color

Primary Wordmark: 1-Color (B/W)

Primary Wordmark: 1-Color Alternate (Orange)

Primary Wordmark: Line Art

Primary Wordmark: 2-Color (Restricted Color Usage)