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Incorrect Usage

As the key visual expression of our University, we must treat our logo with respect.

We must also ensure a singular and unified impression across all the various applications upon which it appears.

The example below illustrate unacceptable uses of our wordmark.

The Pacific Wordmark must not be compromised or manipulated in any way and should always be reproduced from approved artwork.

For more illustrations of unaccepted uses, see the Acrobat file Identity Standards Manual [917K], page 11.

Improper wordmark
Do not reproduce the wordmark in colors other than those specified in our Pacific Palette Colors.