Primary Pacific Color Palette
Pantone Color Standard
The University of the Pacific colors are based on the Pantone® Color Standard specified below.
For matching, refer printers and other suppliers to the current editions of Pantone Color Publications.
Note that the Pantone Color Standard is specified as C, meaning coated.
All uncoated inks should be mixed to match the coated specifications below.
Since differences in substrate and process can affect color, the CMYK equivalents provided are guidelines only and should not be considered to provide an exact match.
To ensure consistent results, always proof carefully against the Pantone Color Standard.
For an additional selection of colors, see the Secondary Pacific Color Palette.
 | Colors may be rendered differently depending on the print medium, monitor, printer, browser, application, and other variables. The CYMK colors below were rendered in Photoshop using the "North American General Purpose" color management profile. The colors shown below and in the the  Identity Standards Manual [917K] are for demonstration purposes only. Only official Pantone Matching System ink colors or their corresponding four-color process builds shall be used whenever University of the Pacific colors appear in print and web-based communications. For accurate color standards, always refer to the current edition of the  Pantone Color Formula Guide. |
Primary Palette Samples and Specifications
* The RGB and the hex values shown for web use may not perfectly match the Pantone color specified. They are the best match available. Please use the values given.
| Color Sample |  |  |
| Color/ Description | Light Gray | Cream |
| Coated stock | Pantone® 403 C | Pantone® 7527C |
| Four Color | 0C M 20Y 40K | 5C 5M 15Y 0k |
| One Color | 45K | n/a |
| RGB* | 168 154 137 | 237 231 222 |
| Uncoated Stock | PMS or 4/C process to match the Pantone® color above. | |
| Web hex* and sample browser rendering | #A89A89 | #EDE7DE |
| Color Sample |  |  |
| Color/ Description | Black | Rich Black |
| Coated stock | 100K | Rich 4/C |
| Four Color | 0C 0M 0Y 100K | 60C 40M 40Y 100K |
| RGB* | 35 31 32 | 0 0 0 |
| Uncoated Stock | n/a | n/a |
| Web hex* and sample browser rendering | #231F20 | #000000 |