Eberhardt School of Business

MBA Course Descriptions

BUSI 211 - Applied Business Principles (18 units) This course is an applied and intensive overview of business administration. Topics include nine academic modules covering managerial economics, information systems, data analysis and decision making, accounting, finance, marketing, organizational behavior, operations management and strategy formulation. In addition, there are three required pass/no credit modules on team building, presentation skills and career development. The course concludes with a competition between teams consisting of students in the course. The course is team taught by several faculty in the Eberhardt School of Business, each in their own area of specialization. This course is the required beginning course for all students in the MBA program. Prerequisites – Admission into the MBA Program, Econ 053, Econ 055, Math 037, Math 045, or equivalent courses.

BUSI 212 - MBA Career Development Seminar (content included in BUSI 211) This course is designed to enable business students to clearly define their career objectives and available opportunities as it related to the Pacific MBA. Through the course, MBA students will be trained in the tactics and methods of conducting a successful job search and in preparing for multiple career transitions over the course of their entire business career. Prerequisites: Acceptance into the MBA Program.

BUSI 213 - Corporate Social Responsiblity (2 units) The purpose of this course is to improve your abilities as a manager to anticipate, analyze, respond to and manage issues of social responsiblity and thics that you will face in your career. You will have an opporutnity to consider challenges that arise across different business funtions in both domestic and global markets. Sample topics may include compliance with a variety of laws, fair and unfair competition, responsiblity to customers, shareholders, employees and the environment, insider trading, product safety and more. Prerequisite: BUSI 211. Graduate students from other programs may enroll with permission of the Associate Dean in the Eberhardt School.

BUSI 214 - Negotiation (2 units) The purpose of this course is to understand the theory and processes of negotation as it is practiced in a variety of settings. This course is designed to be relevant to the broad spectrum of negotiations problems that are faced by managers and individuals. Thus, the content is relevant to students interested in marketing, entrepreneurship, consulting relationships, international management or mergers and acquisitions. In addition, the course will emphasize negotiations that occur in the daily life of the manager. Prerequisite: BUSI 211.

BUSI 220 - Corporate Finance (3 units) A second course in financial management that introduces a set of analytical tools needed to make sound corporate decisions in such areas as capital budgeting, capital structure and dividend policy. Prerequisites: BUSI 211.

BUSI 221 - Entrepreneurial Finance (3 units) An in-depth analysis of the financial issues facing a business start-up. Specific attention is paid to the acquisition of financing for new ventures and the financial management of new and growing businesses. Prerequisites: BUSI 211

BUSI 223 - Investment and Portfolio Management (3 units) This course teaches students a set of analytical tools necessary to evaluate the profitability of a vast array of financial assets such as stocks, bonds, options and financial futures. Prerequisite: BUSI 211

BUSI 224 Entrepreneurial Finance (3 units)

BUSI 225 Investment/Portfolio Analysis (3 units)

BUSI 230 Enterprise Systems Analysis (3 units)

BUSI 231 Database Management (3 units)

BUSI 236 Business Programming (3 units)

BUSI 238 Computer Networking and Telecommunications Management (3 units)

BUSI 239 MIS Project (3 units)

BUSI 241 - Marketing Research (3 units) A study of concepts and techniques useful in the solution of marketing problems and in the identification of marketing opportunities. Emphasis is given to the design of information acquisition and to the evaluation and interpretation of research findings. Prerequisite: BUSI 211.

BUSI 245 - Customer Relationship Management (3 units) This course explores the process of understanding, creating and delivering value to targeted business markets and individual customers. Relying upon assessment of value in the marketplace, it provides a means of gaining an equitable return on value delivered and enhancing a supplier firm's present and future profitability. It also provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. Prerequisite: BUSI 211.

BUSI 247 - Customer Behavior (3 units) This interdisciplinary course discusses the customer as the focus of the marketing system. Knowledge about the customer behavior, obtained through the application of a series of analytic frameworks and tools, is presented as the basis for marketing decisions at both the strategic and tactical levels. Central focus of the course is the analysis of customer decision-making processes and an understanding of the customer activity cycle or consumption chain. Methods to build customer satisfaction and loyalty through relationship marketing are stressed. Prerequisite: BUSI 211

BUSI 249 - Strategic Marketing (3 units) An integrated analysis of the marketing functions of a firm, viewed primarily from the upper level of management. The formulation of goals and objectives and selection of strategies under conditions of uncertainty as they relate to the pricing, distribution and promotion of new and existing products, to achieve corporate objectives. Prerequisite: BUSI 211

BUSI 263 - International Finance (3 units) This course provides students with a conceptual framework for analyzing key financial decisions faced by multinational corporations. The major focus of this class will be on spot exchange markets, forward exchange markets, the blanace of payments, exchange rate determinations, hedging strategies, financing alternatives, transfers of international payments, and international bonds and equities investment and diversification. Prerequisite: BUSI 211

BUSI 265 - Global Marketing Strategy (3 units)

BUSI 267 - International Business Law (3 units)

BUSI 268 - Global Business Competition (3 units) Today, all levels of business operations are becoming global. Business people must consider additional parameters when they enter the global sphere. The rules of the game such as laws, customs, theories, and business practices may be different. This course will work on business problems and strategies within the global environment in which U.S. businesses compete. The key objective of this course is to analyze the operation of global firms; various types of entry strategies into foreign countries, impacts on host and home countries, and the powerful flexibility of global systems. Prerequisite: Completion of Phase I of MBA Program or the permission of the Instructor and the MBA Director. This course is a special abroad class and include a consulting project with local firms in the host country.

BUSI 269 - Comparative Management (3 units) This course explores different management theories in a cross-cultural context. During the course several theories, empirical evidence and current events are covered as they relate to different cultures, technological changes and matching different management styles to the ways people behave in different cultures. Role-plays and case studies are used to identify similarities and differences across different cultures.

BUSI 270 - Human Resource Management (3 units) This course explores research, theory, and practical applications to administrative problems in human resource management. The course provides students with an understanding and appreciation of: strategic HRM, HRM law, job analysis & design, employee recruitment, selection & placement, training & development, performance evaluation, compensation & benefits, labor relations & collective bargaining, safety & health, international HRM, HRM computer simulation, HR information/management systems and other HRM technological innovations.

BUSI 272 - Entrepreneurship (3 units) This course will provide an experiential introduction to the creation of a new business enterprise. Building upon mentor experiences, internship and work experiences and the use of selected guest speakers, the course will focus on writing a business plan that could be presented to a venture capitalist (or other source) for funding. Topics will include the traits of successful entrepreneurs, generating business opportunities, screening opportunities, "the window of opportunity," the venture team, family businesses, management/marketing/financial skills needed, "intrapreneurship," etc. Prerequisite: Completion of Phase I of MBA Program or permission of the instructor and the MBA Director.

BUSI 274 - Managing Quality and Productivity (3 units) The focus is on the continuous improvement of quality and productivity in manufacturing and service organizations, with an emphasis on the philosophy and methods of total quality management (TQM) and the design and implementation of productivity initiatives. Prerequisites: BUSI 204 and BUSI 209.

BUSI 275 - Management of Technology and Innovation (3 units). The process of taking science and technology to the marketplace has taken on strategic importance to company leadership in many industries. This course will provide students with concepts, frameworks and tools for managing technology and innovation. How can companies identify the major developments in science and technology that will affect them directly and indirectly? What avenues are available for maintaining technological leadership, and how can they be integrated into a company's overall objectives? What global strategies are available for developing technology and taking it to the marketplace? Prerequisite: BUSI 211 or the permission of the Instructor and the MBA Director.

BUSI 279 - Leadership and Change (3 units) This course utilizes the research and practice of recent years concerning situational leadership and transformational leadership. The class emphasis will be experiential, to be supplemented by frequent student contact with their mentors, their internship experiences, and in-class guest speakers. Emphasis will be placed on the management of change, consensus building, values alignment and vision building. This course has a special accelerated MBA option.

BUSI 281 - Strategic Management (3 units) This course is a capstone course focusing on the role and responsibility of the general manager to establish a vision for the organization and strategically manage its future. Since the role of the general manager encompasses all functional areas, the student will have an opportunity to utilize skills gained in other MBA courses in exploring the strategic management process. Students will gain skills in analyzing an organization's situation, identifying appropriate strategies, and designing and implementing strategic plans. Prerequisite: Completion of Phase I of MBA Program or the permission of the Instructor and the MBA Director.

BUSI 282 - Entrepreneurial Rapid Growth Strategy - The course focuses on the difficulties and opportunities of managing growth in entrepreneurial settings emphasizing strategic opportunity recognition and strategic planning. Students develop an inventory of business opportunities using revitalized business models, attribute mapping, consumption chains, milestone planning, and reverse financial analyses. The course addresses the challenges faced by companies in various stages of growth and in particular the exceptional challenges caused by rapid growth.

BUSI 291 - Independent Study (3 units) The graduate independent study is a self-directed study of an advanced topic in business. An independent study proposal must be developed by the MBA students, and approved by the academic advisor and the instructor prior to registration.

BUSI 293 - Special Topics (3 units) Advanced topic electives are offered on a rotating basis responding to the changing professional needs expressed by MBA students.