Graphic Design Guidelines

In general, always remember the who, what, when, where, why and how "rule" when developing content or copy for invitations and other print collaterals.

• Who - Who do you want to reach? (i.e. Identify your market or target audience. This will also help to define the event.)
  • Who is most inclined to care about and support the mission of your organization?
  • Who might want to be seen and be present because the cause is the "right cause"?
  • Who might want to be in the company of university and/or community leadership?
  • Who might want to be in the company of other alumni, reconnect with faculty or interact with Pacific students?
• What - What will get people in the door?
  • This speaks to your program. What type of experience are you offering (entertainment, speaker, awards, fundraiser, donor recognition, etc)?
• When - When is the right time for this event? Indicate date and time.
  • When is the event?
  • Is there a reception?
  • Are there pre-parties, post-parties?
• Where - Where will the event be held? Indicate venue or location.
  • Will you provide directions or a map?
  • Will you identify event parking areas?
• Why - Why are you holding this event? Is it a fundraiser, awards ceremony, performance or other?
• How - Is there a cost?
• Other - Details, details, details like: attire, valet parking, etc